In an interview with Business Insider on May 7, Evan Nierman – CEO of PR company Red Banyan – said that what the public really cares about when Taylor Swift releases a new album is which names will be mentioned. came with an angry attitude.

With the double album The Tortured Poets Department released in April, those faces are said to be Matty Healy, Joe Alwyn and Kim Kardashian. From a media perspective, experts say that stars have strategies to effectively deal with unfavorable information.

Erik Bernstein, a communications expert specializing in crisis management, found that Kardashian and Swift’s two ex-boyfriends had something in common: they did not respond in a “tit for tat” style, instead, they faced the situation. positivity.

Matty Healy’s happy reaction

The Tortured Poets Department , Chloe or Sam or Sophia or Marcus , Down Bad or I Can Fix Him (No Really I Can) are speculated by fans to be the compositions that billionaire singer Matty Healy “dissed” Matty Healy.

The series of lyrics describing bad habits, hostility, and inappropriate behavior coincide with press information published about Healy. In particular, there is a part where Swift sings: “He smoked and ate 7 chocolate bars / I scratched his head to help him sleep / Like a gilded puppy with tattoos” . According to Page Six , the leader of the band The 1975 likes to smoke, has many tattoos and has a hit song titled Chocolate .

When asked by a reporter what he thought about this album, Healy responded surprisingly happily. He replied: “The song is about me? Oh, I haven’t really heard it, but the album is definitely very good”.

Healy’s answer, combining a casual and cheerful tone, “is a master class in image protection,” the expert concluded. The above behavior shows that the male singer has matured and has respect for Swift, even though he may be the “victim” in the album.

Matty Healy – singer is said to be dating Taylor Swift in May 2023. Photo: People.

Expert Evan Nierman says: “This type of retort is essential for any celebrity who finds themselves threatened by the flow of unfavorable information.” He also judged Healy to be smart by avoiding answering paparazzi’s affirmative questions.

“He doesn’t want to attract the ire of Swifties. If he hasn’t heard it then he can’t comment on the album in detail. And if he doesn’t say negative things about Taylor then there’s no point in the conversation continues. That’s a clever way to handle it,” Nierman said.

Joe Alwyn with a “cold as ice” expression

Swift’s 6-year relationship with “English poet” Joe Alwyn was exposed by Swift in many songs revealing the reason for the breakup, the extreme pain and how the two pushed each other away. Notably, in the lyric “ My husband cheated; I want to kill him / I love you, but it ruins my life” of the song Fortnight , the singer hinted at being betrayed by her ex.

According to Page Six , Alwyn has not said a word even though he is constantly surrounded by paparazzi asking questions about the viral album. He tried to stay calm and continued to walk to the car. Thanks to that, the paparazzi could not exploit any more information other than the actor’s “cold as ice” face.

When he was passionately in love with Swift, Alwyn was also said to be a man of few words. He considers himself quiet and does not want to discuss his personal life or his girlfriend in the newspaper.

Joe Alwyn and Taylor Swift were once a beautiful showbiz couple. Photo: People.

It makes sense for Alwyn to continue his strategy of silence at this time, even when more people are dissecting his private affairs than ever. Because Alwyn’s silence was not unusual.

“From the beginning, Joe expressed that he wanted to keep his personal life as private as possible. If he now suddenly told secret stories or talked passionately about his surrounding relationships, that would be strange thing, making the public suspicious”, expert Erik Bernstein analyzed.

Silence is gold

Kim Kardashian lost about 100,000 followers on Instagram on April 23, after being “shamed” by Swift in the song thanK you aIMee . The mother of four children was also flooded with comments by the American singer’s fans using this song’s name.

According to Bernstein and Nierman, similar to Joe Alwyn, Kardashian is smart in considering “silence is golden”. Because if she speaks up, there is a high possibility that she will continue to be the subject of attack by the powerful Swifties. The two experts also said that Kardashian does not need to respond because the conflict between the two artists has been going on for a long time and the diss track in the extended album The Tortured Poets Department: The Anthology is just Swift’s way of reigniting an old feud.

Taylor Swift reignites her feud with Kim Kardashian in her song t thanK you aIMee . The capital letters in the title of this article combined will form the word “KIM”. Photo: NME.

“Kim will never speak up but can authorize an anonymous source to speak. Previously, a source told People that Kim wanted to end the noise even though Taylor continued. Kim’s disinterested move is reasonable because it will avoid adding fuel to the fire”, Nierman stated.

In case Kardashian cannot restrain herself and respond, the losing scenario will happen and the advantage will completely belong to Taylor, the expert emphasized.

“Remember that The Tortured Poets Department is the most successful album of the streaming era, selling more than 2 million units in its first week and dominating the Billboard Hot 100 chart. Whatever Kim shares will only make The album is even hotter”, Nierman further analyzed.